Most of people who are new to digital marketing and want to use it for your business are mostly unaware of the basic terms digital marketing includes, such as SEO, SEM, SMM, etc. This article is an introduction and general overview of SEO, an important tactic of digital marketing.
SEO is a dynamic, complex and fast paced field but even a small amount of knowledge about SEO can be helpful, so let’s understand the basics.
What is SEO?
SEO is Search engine optimization, which is the process of increasing not only quantity but also quality of traffic and to your website by increased visibility of a web page or a website to users of a web search engines.
The major search engines such as Google and other, where web pages and other content such as videos, images are shown and ranked according to what the search engine considers more relevant for users who search for it. SEO uses this free, natural, organic search engine results to increase traffic for you. SEO focuses mainly on traffic .
Let’s get knowing it more and in basic,
What is free and organic traffic – Organic traffic is that traffic for which don’t have to pay, it means it is free!
What is quality traffic- You can reach the visitors all over the world, they are visiting to your site because Google tells them you are a resource to a user who is genuinely interested in products he want and that you offer that is quality traffic.
Quantity of traffic- Quantity obviously matters. When the right people click from those search engine results pages (SERPs), more traffic will be attracted.
SEO is that online marketing strategy which is long term and aimed to get your website or product noticed in the search engines. Many people search their interested product and services online here search engine optimization plays role to show your website to users.
A website is the company’s or products online face. When people go online they usually look for information, it is extremely important for a web site to be search engine optimized. SEO also needs a good domain, a quality domain and web service provider, also responsive web host.
Keywords are major SEO tool. A keyword can be generated according to your website, product and services. Other SEO tools are,
Keyword research
Content marketing
Rank tracking
Link building Technical SEO
