The mobile app industry is constantly evolving, and it can be tough to keep up with the latest trends and developments. In this blog, we’ll take a look at some of the top trends in mobile app development for 2021, and how they’re shaping the future of the industry.
- Artificial intelligence and machine learning
Artificial intelligence (AI) and machine learning (ML) are rapidly becoming integral to the development of mobile apps. From personal assistants like Siri and Alexa, to photo editing apps like Prisma, AI and ML are being used to create more personalized and intuitive user experiences.
One trend we’re seeing in the use of AI and ML in mobile app development is the integration of chatbots and virtual assistants. These tools allow businesses to provide 24/7 customer support and assistance, streamlining their operations and improving customer satisfaction.
Another trend is the use of AI and ML to improve app performance and functionality. For example, machine learning algorithms can be used to optimize app loading times, predict user behavior, and personalize content recommendations.
- Internet of Things (IoT) integration
The Internet of Things (IoT) refers to the growing network of connected devices that communicate with each other and share data. This trend is expected to continue in 2021, with more and more mobile apps integrating with IoT devices to provide a seamless user experience.
One example of this trend is the integration of home automation apps with smart home devices. These apps allow users to control and monitor their smart devices, such as thermostats and security cameras, from their mobile devices.
- Augmented and virtual reality (AR and VR)
Augmented reality (AR) and virtual reality (VR) technology has come a long way in recent years, and it’s expected to continue to play a big role in mobile app development in 2021.
AR apps, like Pokémon Go, overlay digital information onto the real world, allowing users to interact with virtual objects in the physical world. VR apps, on the other hand, create fully immersive virtual environments that users can interact with.
AR and VR have a wide range of applications, from entertainment and gaming, to education and training. We expect to see more mobile apps incorporating AR and VR technology in the coming year.
- 5G technology
The rollout of 5G technology is expected to have a significant impact on the mobile app industry in 2021. With faster download and upload speeds, as well as lower latency, 5G will enable the development of more powerful and sophisticated mobile apps.
One example of this is the increased use of streaming services, such as Netflix and Spotify, on mobile devices. 5G technology will make it possible to stream high-quality content on the go, without the need for a Wi-Fi connection.
- Cross-platform development
In the past, mobile app developers had to choose between developing apps for iOS or Android. However, with the rise of cross-platform development tools like Flutter and React Native, it’s now possible to create apps that work on both operating systems.
This trend is expected to continue in 2021, as businesses and developers look to reach a wider audience and reduce the time and resources required to develop and maintain separate iOS and Android apps.
- Security and privacy
As mobile apps collect more and more data from users, security and privacy concerns are becoming increasingly important. In 2021, we expect to see a focus on secure data storage and transmission, as well as the implementation of privacy controls to allow users to control their data.
One example of this trend is the use of end-to-end encryption to protect data transmitted between devices.
- On-demand services
On-demand services, such as ride-sharing and food delivery, have become increasingly popular in recent years, and this trend is expected to continue in 2021. Mobile apps are the primary means of accessing these services, and we expect to see more businesses entering the on-demand market, as well as an increase in the number of features and functionality offered through these apps.
- Personalization and customization
With the increasing amount of data collected by mobile apps, we expect to see a trend towards personalized and customized user experiences in 2021. Machine learning algorithms can be used to analyze user data and make recommendations based on individual preferences and behavior.
For example, a news app may use machine learning to recommend articles based on a user’s reading history, or a fitness app may suggest workouts based on a user’s fitness level and goals. Personalization and customization can help improve user engagement and satisfaction.
- Wearables
Wearable technology, such as smartwatches and fitness trackers, is expected to continue to grow in popularity in 2021. These devices can be integrated with mobile apps to provide a more seamless user experience and collect more data for analysis and personalization.
One example of this trend is the integration of fitness tracker apps with workout and fitness plans. Users can track their progress and receive personalized recommendations through the app, improving their overall fitness experience.
- App marketplace optimization
As the number of mobile apps available in app stores continues to grow, it’s becoming increasingly important for businesses to optimize their app listings to stand out from the competition. In 2021, we expect to see a trend towards more comprehensive app store optimization strategies, including the use of keywords, positive reviews, and visually appealing graphics.
In conclusion, the mobile app industry is constantly evolving, and 2021 is shaping up to be an exciting year for app development. From the integration of AI and ML, to the growing use of on-demand services and personalization, these trends are shaping the future of the industry and will continue to influence the way we use mobile apps in the coming years.
- Progressive web apps (PWAs)
Progressive web apps (PWAs) are a type of web application that combines the best features of traditional web apps and native mobile apps. They are designed to be fast, responsive, and accessible on any device, and can be added to the home screen of a device just like a native app.
In 2021, we expect to see a trend towards the use of PWAs as an alternative to native mobile apps. One advantage of PWAs is that they can be accessed from any device with a web browser, eliminating the need to download and install an app from an app store. This can be particularly useful for businesses looking to reach a wider audience or for developers who want to avoid the time and cost associated with developing and maintaining separate iOS and Android apps.
- Blockchain technology
Blockchain technology, which powers cryptocurrencies like Bitcoin, is expected to have a significant impact on the mobile app industry in 2021. Its decentralized, secure, and transparent nature makes it well-suited for a variety of applications, including financial transactions, supply chain management, and identity verification.
One trend we’re seeing in the use of blockchain technology in mobile app development is the creation of decentralized applications (dApps). These apps operate on a decentralized network, rather than a single server, and can be used to facilitate peer-to-peer transactions, track the provenance of goods, and more.
- Mobile payments
Mobile payments, which allow users to make purchases and transfer money using their mobile devices, are expected to continue to grow in popularity in 2021. The convenience and security of mobile payments make them an attractive alternative to traditional payment methods, and we expect to see more businesses adopting mobile payment options in the coming year.
One trend we’re seeing in the use of mobile payments is the integration of payment functionality into other apps, such as ride-sharing or food delivery apps. This allows users to make payments directly through the app, improving the overall user experience.
- Cross-functional teamwork
In the past, mobile app development was often a siloed process, with developers working in isolation on different aspects of the app. However, in 2021, we expect to see a trend towards more cross-functional teamwork in the development process.
This approach brings together experts from different fields, such as design, marketing, and engineering, to collaborate on the development of the app. This can lead to a more cohesive and effective app development process, as well as a better user experience.
- Increased focus on user experience (UX)
User experience (UX) is a critical aspect of mobile app development, and in 2021, we expect to see an increased focus on creating intuitive, user-friendly apps. This includes not only the design and layout of the app, but also the overall user journey, from the onboarding process to the navigation and functionality of the app.
One trend we’re seeing in the focus on UX is the use of user testing and feedback to fine-tune the app experience. By gathering data and insights from real users, developers can make informed decisions about the design and functionality of the app, leading to a more enjoyable and satisfying user experience.
