Why Digital marketing is important?
More and more people are searching information related to their product and service to buy online, so best way to reach your target customer is digital. Features of online/digital marketing are beneficial for marketer while there are benefits for customers too.
We ask why Digital Marketing is important? How can it be useful for my product & my business? As more people are using online medium for information about the product the want to buy, here Digital marketing plays role. Features of digital marketing are beneficial for marketers but there are benefits for customers too.
So let’s see how digital marketing is useful? What are benefits of digital marketing? Here are the top 12 benefits of Digital Marketing and the reason you should choose Digital Marketing for your business.
1. GLOBAL REACH
This is the best and most important benefit on our list. Traditional marketing has fixed coverage area of marketing while digital marketing has no boundaries, nationally to internationally. It gets access to all potential customers through website and other digital marketing tactics like SEO, E-mail marketing, online media marketing or social media marketing.
2. COST EFFECTIVE
Most of business faces budget problem in such situation, digital marketing helps you to reach your target audience in your budget. You can choose and plan marketing strategy in such manner that your budget satisfies
3. BETTER OPTION FOR NEW AND SMALL BUSINESS
It’s best option for all business and products in today’s digital era, but better for small business. Some small-scale marketers even must have tried small level methods which have negligible success guarantee, who can’t go through traditional marketing like news, media, newspaper soon with budget issues. Online marketing, digital marketing gives you chance to plan according to your budget and reach niche audience fast.
4. TRACKABLE, MEASURABLE RESULTS
Every marketer has the question back of mind “How will you know if your marketing is working?” All digital marketing modules focus on tracking result, this becomes best advantage.
It can be difficult by traditional marketing campaign to track success but in digital marketing analytics focus on tracking results. By this you will know with surety whether the tactics are in success. You will be able to use this insight for further strategies
5. PERSONALISATION
Your business may have one product, two or more two. One product can have a target audience while other product has different audience; with help of your digital marketing professional you can plan campaign, online/digital marketing strategy, social media platform according to your personal need. To personalize your campaign online matrix helps to know how effective your campaign is.
6. IMPROVED CONVERSION RATE
You will be able to measure the conversion rate through simple way. That is knowing total viewer on your website who are converted into leads by clicking on your campaign, then your when your website attracts and builds trust in product, he become subscriber and lastly in convert in buying the product.
Immediate and effective conversion is possible only through digital marketing campaign i.e. SEO, Social media marketing, email marketing
7. SOCIAL CURRENCY
Firstly, what is social currency? – Viral videos, viral images or content are social currency.
Content marketing tactics where digital marketer creates content & advertisement to share on social media & another platform. This engages your customer more in your product and interest.
8. CONNECTS EVEN WITH MOBILE CUSTOMER
Almost majority of customers are accessing to products through mobile device. Connecting to customer through mobile by making your website easily viewable on mobile phone as well, will generate quick and easy communication medium with consumer
9. EASIER CUSTOMER CONNECTABILITY
Customer can easily connect to you through your website, emails and social media. This will help customer to ask their queries about the product directly to you. They can review and like product and give suggestions.
It will also allow you even after sale of product to customer, they can contact you through these medium and you can solve their product related problems easily.
10. POTENTIAL MARKETING OPTION
Digital marketing, SEO, SEM has potential to change the method to reach and engage your customer. You can market your product and nationally as well as internationally quickly and easily. Digital marketing helps to be competitive online with other business.
Compared to traditional methods digital marketing generate 2.8 times more revenue. – according to study conducted by IPSOS Hongkong in accordance with google.
11. FOCUS ON IDEAL BUYER
In traditional marketing like ads in media, newspaper you are not sure that you are reaching your intended audience. Digital marketing campaigns makes sure that your target audience are viewing your content. SEO allows you to reach your ideal buyer and consumers who are searching information to about product they intend to buy and you to sale. With digital marketing you need not to worry about reaching target audience and ideal buyer.
12. BUILDING TRUST AND FAITH IN YOUR PRODUCT AND BUSINESS
Your website gives customer full information about you, your business, product and services you provide. Customer can review your product there, a review by satisfied customer will attract more customers. This will lead to strong image of your business in mind of new audience visiting your website and other media. Eventually this will help them to trust in buying your product and services
